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UX Stalin

Brand Guidelines

Zora Tattoo Studio

UXS-ZTS-0126

- Stalin Sunny -

Introduction

Zora Tattoo Design is a trusted destination for those who view tattoos as living art and personal storytelling. Specializing in bold, artistic creations, the studio blends tradition with fearless experimentation, ensuring every design carries originality, meaning, and precision. Each interaction is deeply collaborative, inspiring confidence and building lasting connections through respect, clarity, and creativity.

The brand reflects strength, artistry, and individuality, positioning itself as more than a tattoo studio. With its distinctive identity and commitment to empowerment, Zora Tattoo Design stands as a symbol of transformation and authenticity, encouraging people to see tattoos not only as decoration but as timeless expressions of spirit, memory, and self‑definition.

Fashion photograph showing a woman in a sleeveless cropped gold top with textured fabric and a long black skirt with gold embroidered patterns, tattoos visible on her arms, posing against a plain background.

Contents

01. Brand Overview

02. Brand Logo

03. Colors

04. Typography

05. Visual Outlook

01. Brand Overview

Zora Tattoo Studio

Brand Values

Bold

Designs that embrace strength and individuality, giving clients the confidence to wear their stories proudly on their skin.

Artistic

A creative spirit that values craftsmanship and originality, ensuring every tattoo is a unique expression of beauty and meaning.

Experimental

A fearless approach to design that blends tradition with modern artistry, pushing boundaries to create tattoos that feel fresh, dynamic, and unforgettable.

Personal

A deeply collaborative process that honors each client’s vision, building trust through genuine connection and designs that carry lasting meaning.

Black and white photograph showing a man with a large geometric tattoo across his upper back and shoulders, while a woman gazes intently toward the camera from behind him.
Side profile of a beautiful woman with long brown hair, wearing a beige top, showing a delicate black butterfly tattoo below her left ear, with hand gently touching her neck adorned with rings.

Brand Position

Mission:

Empowering individuals, including those who feel ashamed of their bodies, to express themselves deeply and fearlessly through bold, artistic tattoos crafted with precision, creativity, and care.

Vision:

A credible studio where tradition and experimentation meet, inspiring designs that stand as timeless works of art and personal storytelling.

Purpose:

Transforming ideas into living art, fostering confidence and connection, and building a studio culture that celebrates originality and lasting meaning.

Logo Mark

The Zora logomark embodies intimacy, identity, and transformation. Its symmetrical form first appears as a mask or face, but closer reflection reveals subtle references to the human body woven into the design. These hidden details elevate the mark beyond ornamentation, turning it into a celebration of self‑acceptance and the beauty of what is often concealed.

This layered symbolism reflects Zora’s mission to empower individuals through tattoos that honor both spirit and flesh. The logomark stands as a bold statement of authenticity, reminding clients that their bodies are canvases of memory, resilience, and fearless self‑expression.

Zora logomark in white on a dark red background, a symmetrical emblem resembling an intimate mask with flame‑like shapes at the top, curved horn‑like elements on the sides, circular eye motifs, and a central vertical detail suggesting mouth and ornamentation. The composition also represents the human body, merging identity and form.

Logotype

The Zora logotype presents the brand name in sleek, uppercase sans‑serif typography, emphasizing clarity and modern refinement rather than heavy boldness. Its minimalist styling conveys sophistication and timeless artistry, while the tagline “Morphic Beauty + Sovereign Aura” anchors the identity with depth and meaning. Together, the wordmark and tagline form a versatile signature that embodies transformation, individuality, and empowerment.

Minimalist Zora logotype in dark green uppercase letters on a white background, with tagline ‘Morphic Beauty + Sovereign Aura’ beneath.

Logotype

The full logo of Zora Tattoo Studio unites symbol and wordmark into a complete identity. It embodies the studio’s mission of empowerment and transformation, serving as the emotional centerpiece of the brand. More than a mark, it conveys individuality, artistry, and connection, presenting Zora as a place where tattoos become timeless expressions of self.

03. Brand Colors

Zora Tattoo Studio

Colors

The palette embodies balance between warmth and depth, combining earthy richness with grounded sophistication. Its tones evoke resilience, intimacy, and timeless artistry, creating a visual language that feels both inviting and powerful. This harmony of shades supports Zora’s identity, reinforcing the brand’s aura of transformation and individuality while ensuring versatility across every application.

Brown Red

HEX: #932F2C
RGB: 147, 47, 44
CYMK: 0%, 68%, 70%, 42%

Desert Sand

HEX: #E5C8B3
RGB: 229, 200, 179
CYMK: 0%, 13%, 22%, 10%

Ink Black

HEX: #080E17
RGB: 8, 14, 23
CYMK: 65%, 39%, 0%, 91%

Evergreen

HEX: #013521
RGB: 1, 53, 33
CYMK: 98%, 0%, 38%, 79%

Saddle Brown

HEX: #894628
RGB: 137, 70, 40
CYMK: 0%, 49%, 71%, 46%

Blood Red

HEX: #871E0E
RGB: 135, 30, 14
CYMK: 0%, 78%, 90%, 47%

Rusty Spice

HEX: #B5401E
RGB: 181, 64, 30
CYMK: 0%, 65%, 83%, 29%

04. Typography

Zora Tattoo Studio

Typeface

Helvetica is selected for its timeless clarity and modern precision. Its clean, highly legible letterforms convey confidence and sophistication, making it a versatile choice across applications. The geometric balance of the typeface ensures consistency, while its approachable neutrality allows the brand’s identity and narrative to remain the focus. Helvetica’s enduring design supports communication that feels both professional and authentic.

Helvetica

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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05. Visual Outlook

Zora Tattoo Studio

Minimalist Zora logotype in dark green uppercase letters on a white background, with tagline ‘Morphic Beauty + Sovereign Aura’ beneath.
Stylized illustration showing three figures outdoors under a blue sky. A woman on the left wears a cropped sweatshirt with the text ‘ZORA Morphic Beauty + Sovereign Aura.’ A man in the center wears a dark jacket with a Zora white emblem on the chest. Another woman on the right, seen from behind in a bikini, displays an elaborate back tattoo incorporating the same text.
A woman in flowing white attire stands at the entrance of a modern building, beside a large illuminated Zora logo with the wordmark ‘ZORA’ and the tagline ‘Morphic Beauty + Sovereign Aura,’ framed by potted plants and a blue gradient background.
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