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UX Stalin

Brand Guidelines

Brothers Watch House

UXS-BWH-1125

- Stalin Sunny -

Introduction

Brothers Watch House is a trusted destination for watch enthusiasts and everyday wearers, specializing in the sale and expert repair of timepieces. From classic heritage models to contemporary designs, the brand blends deep expertise with attentive service to ensure every watch is cared for with precision and authenticity. Each interaction is designed to inspire confidence, offering customers not just a product or repair, but a lasting relationship built on reliability and respect.

The brand reflects trust, expertise, and heritage, positioning itself as more than a store. With its distinctive identity and commitment to quality service, Brothers Watch House stands as a symbol of timeless connection, encouraging people to see their watches as companions that mark milestones, memories, and the rhythm of everyday life.

Close-up of a wrist wearing a smartwatch with a red woven band, displaying the time 02:55 in large red-orange numbers on a dark screen. The wearer’s red garment matches the watch band, highlighting a coordinated modern style.

Contents

01. Brand Overview

02. Brand Logo

03. Colors

04. Typography

05. Visual Outlook

01. Brand Overview

Brothers Watch House

Brand Position

Mission:

Providing trusted watch sales and expert repair services that honor the tradition of timekeeping, ensuring every customer experiences reliability, authenticity, and care.

Vision:

To be the most dependable destination for watch enthusiasts and everyday wearers, where quality service, genuine products, and lasting relationships define the experience.

Purpose:

Preserving the value of time by offering carefully curated watches and precise repair services, fostering confidence, connection, and a culture built on trust and expertise.

Two individuals in formal white shirts and dark trousers indoors, one fastening a metallic‑band wristwatch on the other’s wrist, capturing a moment of care and attention to detail.

02. Brand Logo

Brothers Watch House

Logo Mark

This logo mark tells a story of time and human connection. Two abstract figures holding hands form the dial of a clock, symbolizing relationships such as siblings, a parent and child, lovers, or friends. Their gesture conveys trust, unity, and continuity, reminding us that time is not only measured but shared.

The circular flow around them suggests movement and the journey of life, while the clock shape anchors the idea of precision and heritage. Together, these elements create a symbol that transforms the act of holding hands into a timeless reminder of companionship, making the logo both meaningful and memorable.

Brothers Watch House logomark featuring a stylized lowercase ‘b’ integrated with two abstract human figures connected by a curved line, symbolizing unity and heritage, set against a solid blue background.

Logo Mark

The wordmark of Brothers Watch House uses confident typography that conveys precision and authority. The phrase “Since 1978” highlights heritage and long‑standing expertise, reinforcing trust built over decades. Its straightforward design ensures clear recognition and reflects the brand’s enduring commitment to craftsmanship and reliability.

Brothers Watch House wordmark in white text on a black background, reading ‘BROTHERS WATCH HOUSE SINCE 1978.

Full Logo

The full logo of Brothers Watch House brings together symbol and typography into a unified identity. The emblem conveys human connection and the passage of time, while the wordmark grounds the brand in heritage and expertise. Together, they create a balanced composition that reflects precision, trust, and legacy, presenting the brand as both contemporary and enduring.

Full Brothers Watch House logo on a bright green background, featuring a stylized black lowercase ‘b’ integrated with two abstract figures, with text ‘Brothers Watch House Since 1978’ below.

03. Brand Colors

Brothers Watch House

Colors

Color is a fundamental element of brand identity,evoking emotion and setting the tone for visual communication. The palette is organized into primary, secondary, tertiary, and custom colors. Primary colors establish the foundation of the brand, while secondary and custom shades provide flexibility to create a vibrant and dynamic visual language. Black and white colors are also used for various scenarios.

Yellow Green

HEX: #AEDF3B
RGB: 174, 223, 59
CMYK: 22%, 0%, 74%, 13%

Bright Indigo

HEX: #3C3ADF
RGB: 60, 58, 223
CMYK: 73%, 74%, 0%, 13%

Spicy Paprika

HEX: #DF603A
RGB: 223, 96, 58
CMYK: 0%, 57%, 74%, 13%

Turquoise

HEX: #3BDFCA
RGB: 59, 223, 202
CMYK: 74%, 0%, 9%, 13%

Indigo Velvet

HEX: #5A2D82
RGB: 90, 45, 130
CMYK: 31%, 65%, 0%, 49%

04. Typography

Brothers Watch House

Typeface

Our primary typeface is Montserrat. Its contemporary, geometric letterforms embody the studio’s personality: bold, versatile, and approachable.This font family is applied across all brand communications to establish a consistent and unified typographic voice. Montserrat’s balanced proportions and modern clarity ensure that our messaging remains impactful yet welcoming, aligning with the studio’s mission to empower fearless self‑expression through art.

Helvetica

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9

! ' ( ) * + , . / : ; < = > ? @ ^ & # $ ₹ _

05. Visual Outlook

Brothers Watch House

Full Brothers Watch House logo on a bright green background, featuring a stylized black lowercase ‘b’ integrated with abstract figures, with text ‘Brothers Watch House Since 1978’ below.
Smartwatch with a black strap resting on a wooden desk, displaying fitness stats including pulse, steps, and time, with bright green graphics against a dark screen.
Modern living room with a large wooden‑framed wall clock featuring minimalist black markers, black hands, and the Brothers Watch House logo with text ‘Since 1978.’
Person in a red jacket extending an arm with a Garmin watch showing compass reading 044° NE, against a backdrop of snowy mountains, lake, and forest under cloudy skies.
Close-up of a stainless steel wristwatch back engraved with Brothers Watch House logo and specifications, including water resistance and Swiss movement.
Close-up of a watch repair workstation with an open wristwatch case on a red mat, precision tweezers handling components, and tools, straps, and parts arranged around it under bright lamp light.
Full Brothers Watch House logo in white on a black background, featuring a stylized lowercase ‘b’ integrated with two abstract figures, with text ‘Brothers Watch House Since 1978’ below.
Modern Brothers Watch House storefront with dark Gray exterior, metallic signage reading ‘Since 1978,’ large glass windows revealing wall clocks and wristwatch displays inside.
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